.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once familiarized to getting billions in financial backing each year, have reared nearly $360 million so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That decline is because of market saturation, increased regulative stress, and also economic uncertainties.ADWEEK talked with five VCs who remain to purchase adtech providers, in spite of these obstacles, regarding what they are actually looking for and what they avoid. Perhaps unsurprisingly, these clients are targeting possibilities in privacy-focused technologies and industry-specific areas such as connected TV.